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Bancassurance: A Global Perspective on Customer, Products, and Distribution Methods
wanting to capture more of the insurance role. Direct marketing on the Internet is an area that banks ... the areas where we've seen the banks enter into direct marketing distribution. There are many forces ...- Authors: John Nigh, James B Smith, Jacqulynn Abdella, Jeffrey Klanderman
- Date: Oct 1998
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Global Perspectives; Life Insurance>Marketing and distribution - Life Insurance